RANT: Can-Am Roadster

** Thank you Rob for sending me this link.
Okay I will admit that this advertisement isn't super in your face crazy. The craziness, as I see it, is rather subtle. Notice how in the beginning of the commercial the man is putting on his helmet and the commentator is saying, "Of all the things you've ever ridden..." and then the image cuts to a young attractive brunette. To me that implies that among many things, this guy apparently "rides" this woman.
After this the advertisement goes on to sell the product. BUT really. Let's talk about this. "Of all the things you've ever ridden..." . Am I supposed to be impressed with this guy? Oh wow. Good job. You can "ride"! You can ride a Can-Am Roadster OR a woman. Talent.
When women are in commercials that involve cars, motorcycles, or some kind of moving vehicle, they can be extremely oversexed. I will give the director of this commercial credit- he/she doesn't sexualize the woman with her clothing or make her the center of the advertisement. Instead they make her an attractive accessory. This guy rides a hott woman, so therefore he is capable of riding the Spider Can-Am Roadster. And since he is the one driving the roadster, he is the dominant figure. Think about it. Thoughts?